Best betting apps in the UK: a licensed shortlist for 2026
Available in USLicensed by the Gambling Commission, checked against the public register on 27 October 2026.
The right app on a British phone is the one whose bookmaker holds a remote operating licence for Great Britain, accepts the payment method you want to use, settles the markets you follow and respects the safer-gambling settings you set. Ten apps are reviewed below against those four tests, in the order the comparison established. None of them is the right one for every reader; the aim is to name where each one fits and where it does not, so a shortlist of two or three can be installed with confidence.
How a UK betting app earns its licence
Every operator reviewed here holds a remote general betting standard (real events) licence issued by the Gambling Commission under the Gambling Act 2005, as amended by the Gambling (Licensing and Advertising) Act 2014. Since that 2014 Act, an operator whose remote facilities are used in Great Britain needs a Commission licence wherever the company itself is based, so a Curaçao, Maltese or Gibraltar registration alone does not put it on the right side of the rule. The Commission’s public register, searched by business name, trading name or domain, is the whole proof of who holds one. Several brands can run under one licensee — Paddy Power and Betfair share PPB Counterparty Services as the licence holder — so a brand name on an app store page is not by itself evidence of who is licensed behind it.
Licence categories matter. The remote general betting standard (real events) category covers sports and racing fixed-odds betting. A separate category covers virtual events; pool betting on horse and dog racing has its own category; and an exchange such as Betfair or Smarkets runs under a remote betting intermediary licence. The app of a licensed operator is bound by the same 18+ verification, GAMSTOP enrolment and safer-gambling rules as its website. The minimum age is 18 and identity is verified before the first deposit — that has been the case since 7 May 2019 and applies even where a free bet or bonus is the only thing at stake. There is no anonymous play at a licensed site.
A useful frame for a reader comparing options: licensed means identity checks, mandatory GAMSTOP coverage, the 10x wagering cap on bonuses, deposit limits and a route to Commission complaints if funds are withheld; unlicensed means none of those protections and a real risk that funds held by an offshore operator are not returned. A British player is not committing an offence by betting with an unlicensed operator, but the loss of statutory protection is. No single brand in this comparison is the only licensed one; the register lists far more.
Safer-gambling tools and what they cost a player
Safer-gambling features on a UK app are not optional extras. GAMSTOP is the national multi-operator self-exclusion scheme and a mandatory licence condition for every remote operator in this comparison. A GAMSTOP registration blocks new account openings and logins across every participating brand for six months, one year, five years, or five years with auto-renewal, and after the chosen minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. The scheme covers online sites and apps; betting shops run a separate self-exclusion process.
Two newer obligations directly affect how a player deposits and bets. A financial vulnerability check, in force since 30 August 2024 and operational since 28 February 2025, applies once a customer’s deposits minus withdrawals exceed £150 over a rolling 30 days: it is a public-record check (bankruptcy, county court judgments) and not an income or credit-reference check. The next obligation, the mandatory gross deposit limit under Remote Technical Standard 12, has been staged — the first changes applied on 31 October 2025, a second phase was postponed to 30 September 2026 — and whether it is fully live today is not established. There is no state-set ceiling on deposits or losses; the limit is the customer’s own choice.
In-app controls follow the licence conditions. Deposit limits, time-outs and self-exclusion are standard. Unibet’s safer-gambling suite names deposit limits, a Player Profile test, product restrictions and self-exclusion, with live-chat support and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the Betting and Gaming Council. William Hill offers time reminders, time-outs and deposit limits and runs 24/7 in-app customer service. Star Sports adds a Play Break facility on top of deposit limits and self-exclusion in My Account. Dabble publishes deposit limits and cooling-off periods inside the app and on its helpdesk. The help is the same wherever it points: GamCare runs the National Gambling Helpline, GambleAware funds treatment, the NHS runs gambling clinics, and Gamblers Anonymous runs peer-support meetings. The audit a player runs on their own account — what they deposited, what they withdrew, what they actually spent — is the only protection these budgets never show.
Crypto, anonymity and the British rule
Bitcoin and other cryptocurrencies are not banned for gambling in Great Britain. No rule either way was found in the Gambling Act 2005, the LCCP or the Commission’s published guidance. What is established is that licensed British operators do not advertise crypto deposits, and identity verification before the first deposit makes a truly pseudonymous account impossible at a UK-licensed bookmaker. A player who wants to fund a betting account from a self-custody wallet has two choices: an offshore operator that accepts the deposit and accepts the loss of British protection, or a licensed operator and a normal bank-based or card-based funding flow.
The honest frame for a reader: a licensed UK app with crypto funding is not a product that exists, and the verification step before the first bet rules out anonymity at any licensed app. Where a search is genuinely about crypto betting apps, the shortlist is offshore, and the British reader who goes that route trades GAMSTOP coverage, the 10x bonus cap, the Commission complaints route and any approved dispute-resolution body for the freedom to fund an account from a wallet. Crypto’s edge is settlement speed and low fees at the wallet level; the betting side does not inherit those properties when an offshore bookmaker takes the deposit.
What a welcome bonus actually pays out
The terms matter more than the headline. A “Bet £10, Get £15 in Free Bets” line is three free bets of different kinds — a £5 sports free bet, a £5 acca free bet and a £5 Sub-Cover free bet — and each free bet is governed by its own expiry, by minimum odds and by any restriction on the markets it can be used on. QuinnBet’s free-bet terms are explicit: free bets are valid for seven days from credit, can be used on any market at odds of 1/2 (1.5) or greater, with maximum odds of 50/1, and straight accumulators are allowed but Trixies, Patents and Yankees are not. Bet600’s sports welcome offer requires at least five qualifying single bets of £10 or more at evens (2.0) or greater in the first seven days of registration before a single £10 free bet is credited.
Three things to read in the small print of any UK welcome offer in 2026:
- Wagering rules are limited to 10x the bonus value since the 19 January 2026 promotion rules. A £10 bonus at 50x needs £500 of qualifying bets; under the cap no more than £100 is at stake. A free bet with no wagering condition is a different product.
- Mixed-product promotions — offers that require gambling on two product types, for example “bet on football to get free spins” — have been banned since 19 January 2026. A welcome package that asks for a casino stake to unlock a sports free bet is now a non-compliant offer.
- Free bets whose stake is not paid back with a win are worth less than their face value. A £5 free bet at odds of 3.00 returns £10 in winnings, not £15 — the £5 stake is forfeit. The arithmetic is the same as a regular bet minus the stake.
None of the operators below prints a working bonus code or a sign-up link. The published headline numbers come from each operator’s own terms and are worth comparing against the fine print, not against the marketing.
Payments and how fast the money moves
Three points define the cashier at a UK app: what goes in, what comes out and how quickly. Credit cards are banned for gambling in Great Britain since 14 April 2020 and the ban covers credit-card-funded e-wallet top-ups. Debit cards, bank transfers, PayPal, Apple Pay and a handful of e-wallets are the standard funding set. bet365 accepts debit card, PayPal and Apple Pay. NetBet supports Instant Payments to bank, Apple Pay, PayPal and debit card and adds Face ID or Touch ID login. Fafabet adds Face ID or Touch ID login on top of its payment set. None of the operators in this comparison is set up for crypto deposits; the only British route is fiat, end of story.
Payout speed is operator-set and method-set. A withdrawal back to a debit card typically takes one to three working days once the operator has approved the request; PayPal withdrawals are usually credited the same day; Faster Payments and Instant Payments to a UK bank account clear in minutes once approved. The approval step is the variable — operators run automated fraud and source-of-funds checks, and a first withdrawal after a deposit can take longer than the method’s nominal speed because the operator is verifying the funds. After the first one, withdrawals that match the deposit method clear at the method’s speed.
Minimum deposit rules matter for the small-stake reader. Most UK apps accept £5 as the minimum deposit, with £10 a more common floor on welcome offers. The deposit limit each customer sets under the safer-gambling settings is the binding ceiling, not the operator’s minimum. The British named-account rule, a state list of permitted payment methods and any rule for or against cryptocurrency deposits at licensed operators are not established; this section describes each operator’s own terms only.
What an app needs to feel like a real mobile product
A betting app is a touchscreen tool. Three things decide whether it works: login friction, in-place handling and out-of-place handling. Login friction is the gap between opening the app and being ready to bet. Face ID and Touch ID login remove the password step on supported devices; bet365, Fafabet and NetBet all offer at least one of those on iOS. An app that still asks for a password and a six-digit code every time it is opened costs the reader a few seconds each visit, and a few seconds is the difference between betting on a moving price and missing it.
In-play handling is the harder test. A good in-play app reloads markets without reloading the page, holds prices for a couple of seconds while the user decides and offers a one-tap cash out. Betfair’s app has free live streaming of UK and Irish horse racing and football inside the app alongside its in-play markets, Bet Builder and a 90-Minute Payout market. Spreadex combines fixed-odds and spread betting in one app with one-click, auto and partial cash out, Bet Builder across fixed odds or spreads, and live streaming of UK and Irish horse racing, greyhounds, tennis, NFL and selected football. Midnite’s site shows in-play events, an acca builder, popular accas and price boosts with maximum-stake limits. An app that simply shows a list of matches with prices that refresh only when the screen is reloaded is a website in a wrapper, and a reader who cares about in-play should test the app on a live game before committing. The same is true of acca builders and bet builders, both now standard on major apps and absent on smaller ones.
Out-of-place handling covers withdrawals, safer-gambling settings, customer support and account closure. A clear path to deposit limits, time-outs and self-exclusion is a licence condition; an app that buries those settings three menus deep is doing the legal minimum and the reader should know it.
The ten apps, side by side
The table below sets out each app against three things the licence register, the operator’s site and the App Store listing all confirm: who is licensed, the licence number on the public register, and a short statement of what the operator’s own terms say on the subject of this page. The licence number is the test that survives a marketing change; the other two are descriptions of the operator’s own product on the snapshot date.
| Brand | Licence holder | Gambling Commission remote licence number | What the operator’s own terms state |
|---|---|---|---|
| Dabble | Dabble Sports UK Ltd | 65677 (remote general betting standard, real events) | A social betting app with a real-time feed, Copy Bets, group chats and Banter Channels; 10p paid when another user copies a bet. Deposit limits and cooling-off periods as safer-gambling tools. |
| Paddy Power | PPB Counterparty Services Limited | 39439 (remote general betting standard, real events) | App published by Paddy Power PLC; covers football, horse racing, boxing, rugby, tennis, golf, darts, snooker and Formula 1. |
| Betmaster | BM Solutions GB Ltd | 65699 (remote general betting standard, real events) | App published by Bm Solutions Gb Limited; covers football, cricket, horse racing, NFL and eSports (League of Legends, Dota 2) betting. |
| Bar One Racing | Bar-One Racing Limited | 56516 (remote general betting standard, real events) | Irish independent bookmaker with shops across Ireland and horse racing sponsorships at Dundalk, Fairyhouse, Navan, The Curragh, Curraheen Park and Cork; rebranded from Bar One Racing to BAR 1 Betting. |
| BetGoodwin | Goodwin Racing Limited | 2927 (remote general betting standard, real events) | Sports welcome offer of three free bets totalling £15 in return for a £10 qualifying bet; the offer is split across a £5 sports bet, a £5 acca and a £5 Sub-Cover bet. |
| London Bet | Thistle Bet Limited | 66162 (remote general betting standard, real events) | Combines sports betting on football, tennis, horse racing, greyhounds, darts, golf, cricket, NFL, NBA, MLB and snooker with Pragmatic Play casino slots and live in-play betting; published by Thistle Bet Limited. |
| Unibet | Platinum Gaming Limited | 45322 (remote general betting standard, real events) | Operating since 1999; safer-gambling suite covers deposit limits, Player Profile test, product restrictions and self-exclusion; live chat support and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC. |
| Tote | TDCO Limited | 54779 (remote general betting standard, real events) | App published by UK Tote Group Ltd; Placepot, Jackpot, Scoop6 and Quadpot bets, plus World Pool and international pools (French PMU, US, Hong Kong). |
| QuinnBet | QuinnBet (Gibraltar) Limited | 61011 (remote general betting standard, real events) | Free bets valid for seven days from credit, usable on any market at odds of 1/2 (1.5) or greater with a 50/1 ceiling; straight accumulators allowed, system bets such as Trixies, Patents and Yankees are not. |
| Sporting Index | Sporting Index Limited | 27343 (remote general betting standard, real events) | Spread-betting product under the same brand as the sportsbook; up to £300 cashback on selected sports spread markets with a full spread betting account. |
The licence numbers above are the public register’s account numbers as of the snapshot date and are the right reference to quote if a reader wants to confirm a brand themselves. Several of these brands are large enough that the registered company name and the trading name do not match — Paddy Power PLC trades as Paddy Power, Goodwin Racing Limited trades as BetGoodwin — and the public register is searchable on either.
The reviewed apps, in detail
1. Dabble — the social betting app
Dabble’s selling point is the social feed. Copy Bets lets a player mirror another user’s stake and selection in one tap; the bet is placed in the copier’s own account, with the copier’s own stake and any promotional terms that come with it; Dabble states it pays 10p to the user being copied when another user copies a bet. Group chats and Banter Channels add a chat-room layer on top of the markets. The licence is held by Dabble Sports UK Ltd under Commission account 65677. The safer-gambling tools are deposit limits and cooling-off periods, with resources in the app and on the helpdesk. A reader who wants a quiet, single-player sportsbook will not love the chat noise; a reader who likes talking about bets while placing them will find no other licensed app that builds it in.
Verdict. The right pick for the punter who treats betting as a social activity and is happy with the published market depth at the smaller end of the scale. Those seeking deep in-play tools or an exchange-style order book may find other platforms more suitable.
2. Paddy Power — the established high-street name
Paddy Power’s app is published by Paddy Power PLC, and the licence is held by PPB Counterparty Services Limited, the same counterparty that backs Betfair, under Commission account 39439. The app covers the core British sports — football, horse racing, boxing, rugby, tennis, golf, darts, snooker and Formula 1 — and inherits the marketing-heavy Paddy Power brand with its novelty markets, money-back specials and price boosts. The price-boost and acca-insurance mechanics are standard for the major high-street brands and are governed by each promotion’s own terms. A Paddy Power and a Betfair account are separate in the customer’s view but share the same counterparty and the same GAMSTOP coverage.
Verdict. The right pick for the British reader who wants the high-street bookmaker experience in app form and is comfortable with promotional mechanics that read as marketing. Punters looking for a minimal, quiet interface or an exchange model might prefer alternative apps.
3. Betmaster — the niche multi-sport app
Betmaster’s app is published by Bm Solutions Gb Limited, with the licence held by BM Solutions GB Ltd under Commission account 65699. The app covers football, cricket, horse racing, NFL and eSports, with League of Legends and Dota 2 specifically named. The eSports coverage is the differentiator: most of the larger bookmakers offer eSports, but a smaller app that names the games and the markets is a better fit for the reader who follows those scenes. Market depth in football and horse racing is unlikely to match the high-street names, and a reader who bets across many sports should test the markets they follow before installing.
Verdict. The right pick for the reader whose betting is concentrated on eSports and American sports and who wants a licensed app with named eSports coverage. This app might not satisfy users requiring the deepest markets for Premier League football or horse racing.
4. Bar One Racing — the Irish independent
Bar One Racing has rebranded to BAR 1 Betting and runs as an Irish independent bookmaker with shops across Ireland and named racecourse sponsorships at Dundalk, Fairyhouse, Navan, The Curragh, Curraheen Park and Cork. The licence is held by Bar-One Racing Limited under Commission account 56516. For a British reader, the app sits in an unusual spot: a GB-licensed bookmaker with a strong Irish identity. Irish racing and Irish meetings will be priced; British and Irish racing is the centre of gravity. A reader whose betting is concentrated on Cheltenham, Leopardstown, the Galway Races and Punchestown will recognise the focus.
Verdict. The right pick for the reader who bets seriously on Irish racing and wants an app that puts Irish meetings first. Not the right pick for the reader who follows a broad international sports calendar.
5. BetGoodwin — the acca-friendly welcome
BetGoodwin’s sports welcome offer is the headline: Bet £10, Get £15 in Free Bets, split into a £5 sports free bet, a £5 acca free bet and a £5 Sub-Cover free bet. The licence is held by Goodwin Racing Limited under Commission account 2927. Each free bet is governed by its own terms — minimum odds, market restrictions, expiry — and the headline number (£15) is the sum of three different products, not a single free bet. Sub-Cover is a Goodwin-specific market that pays out if a named selection finishes second; the £5 Sub-Cover free bet is a small stake on a niche market and the value depends on the events the operator prices under it. A reader chasing the headline should read what each free bet actually pays.
Verdict. The right pick for the reader who wants a multi-product free-bet package and is happy to read three sets of small print. Not the right pick for the reader who prefers a single, simple free bet with one set of terms.
6. London Bet — the combined sportsbook and slots
London Bet’s app is published by Thistle Bet Limited and combines sports betting with Pragmatic Play casino slots and live in-play betting, under Commission account 66162. The sportsbook covers football, tennis, horse racing, greyhounds, darts, golf, cricket, NFL, NBA, MLB and snooker — a broad spread, with the casino attached for the reader who wants both in one app. The mixed-product bundle is worth flagging: the 19 January 2026 promotion rules ban offers that require gambling on two product types to unlock one. London Bet’s welcome offer, if it exists, is governed by the operator’s own terms and the licence conditions; the reader should check whether any current offer requires casino play to unlock a sports free bet before claiming.
Verdict. The right pick for the reader who wants sports and casino from one wallet on a single licensed app and is comfortable with the brand. Not the right pick for the reader who wants only sports.
7. Unibet — the long-established European operator
Unibet’s UK site has been running since 1999 and is operated by Platinum Gaming Limited, Gibraltar, under Commission account 45322. The safer-gambling suite is the most thoroughly documented in this comparison: deposit limits, a Player Profile test, product restrictions and self-exclusion, with live chat support and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC. The international footprint brings depth in European football, Nordic ice hockey and a wide live-streaming set. The reader who follows European football in any depth should test the live-streaming and in-play product before installing.
Verdict. The right pick for the reader who follows European football, wants the better half of the safer-gambling suite and is happy with a large established brand. Not the right pick for the reader who wants a quiet British high-street product.
8. Tote — the pool betting brand
The Tote’s app is published by UK Tote Group Ltd under Commission account 54779 and offers pool betting products — Placepot, Jackpot, Scoop6 and Quadpot — alongside World Pool and international pools (French PMU, US, Hong Kong). Pool betting is a long-standing British form: a stake goes into a pool, the pool is divided among winning tickets after a deduction, and dividends are announced after the relevant races. The Tote sits beside fixed-odds apps rather than competing with them on the same terms. For a reader who bets on a Saturday Placepot or follows the Scoop6 rollover, the Tote app is the licensed British route.
Verdict. The right pick for the pool-betting reader who wants Placepot, Jackpot and the international pools in one app. Not the right pick for the reader who wants fixed-odds single bets and accas as the main product.
9. QuinnBet — the free-bet with a stated ceiling
QuinnBet’s free-bet terms are the most clearly stated in this comparison: free bets are valid for seven days from credit, can be used on any market at odds of 1/2 (1.5) or greater with maximum odds of 50/1; straight accumulators are allowed but Trixies, Patents and Yankees are not. The licence is held by QuinnBet (Gibraltar) Limited under Commission account 61011. The minimum-odds rule (1.5) is a meaningful restriction: a free bet at odds shorter than 1.5 does not count as a qualifying use, so any selection shorter than that simply does not convert the free bet into a win. The 50/1 ceiling is a cap on the upside; a £10 free bet at the maximum odds returns £500 in winnings, not £510, because the stake is not paid back. The reader who likes system bets should note the explicit exclusion of Trixies, Patents and Yankees.
Verdict. The right pick for the reader who wants the clearest free-bet terms in this comparison and bets singles and straight accas. Not the right pick for the reader whose betting is built around system bets.
10. Sporting Index — the spread betting app
Sporting Index’s app is published by Sporting Index Holdings Limited and is a spread betting product; the licence is held by Sporting Index Limited under Commission account 27343. A full spread betting account carries up to £300 cashback on selected sports spread markets. Spread betting is a different product from fixed-odds betting: the stake is the unit, the loss can exceed the stake, and the payout is a multiple of the unit by how far the result misses the spread. Spreadex is the other app in this comparison that combines fixed-odds and spread betting in one place; Sporting Index sits on the spread side. A reader who has never spread bet before should read how a spread is settled before staking.
Verdict. The right pick for the reader who already understands spread betting and wants a GB-licensed spread bookmaker. Not the right pick for the first-time spread bettor, who should learn the product on paper first.
Where this comparison leaves a reader
A useful shortlist for most British readers comes down to three choices: a brand with the deepest market (Paddy Power or Unibet, depending on whether the reader prefers British high-street or European depth), a brand with a specific edge (Betmaster for eSports, Tote for pool betting, Sporting Index or Spreadex for spread betting) and a brand with a clear welcome offer (BetGoodwin or QuinnBet, depending on whether the reader wants a multi-product free bet or a single clearly-termed free bet). A reader who bets on Irish racing installs Bar One Racing; a reader who bets socially installs Dabble; a reader who wants sports and casino from one app tries London Bet. Two or three apps is the right number to compare live odds on the events the reader follows.
Two caveats worth keeping in mind across the comparison. First, the licence is the floor, not the ceiling: every operator here has passed the Gambling Commission’s checks, but two operators can both be licensed and offer very different products, terms and customer-service experiences. Second, the bonus cap, the GAMSTOP coverage and the £150 financial vulnerability check apply uniformly only because the operators are licensed under the same regime; offshore operators do not offer those protections, and an unlicensed bookmaker that markets itself as the same product is selling the look of a UK app without the regulatory substance.
How a bet’s return and a market’s margin actually work
A worked example sits at the end of any comparison. Suppose a £10 single bet wins at odds of 3.00. The return is stake × odds, or £30; the net profit is stake × (odds − 1), or £20. For an accumulator with three legs at 2.00, 3.00 and 4.00, the combined odds multiply: 2.00 × 3.00 × 4.00 = 24.00, so a £10 stake returns £240 with a net profit of £230. A £5 each-way bet on a horse at 5.00 is two bets of £5 — one on the win, one on the place — so the total stake is £10; a win returns £25 plus the win stake, a place-only result returns £10 plus the place stake, depending on the place terms.
The bookmaker’s margin is the other half of the picture. Take a two-outcome market with prices 1.91 and 1.91. The payout share is 1 ÷ (1/1.91 + 1/1.91) = 1 ÷ 1.0471 ≈ 0.955, or 95.5%. The margin is 1 − 0.955 = 0.045, or 4.5%. The same calculation on prices of 1.50 and 2.80 gives a payout share of 1 ÷ (0.6667 + 0.3571) = 0.976, or 97.6%, and a margin of 2.3%; the prices differ but the margin can be tighter or wider depending on how the bookmaker prices each side. A margin of 5% means the bookmaker keeps about 5p on every £1 bet on that market on average across many bets; the reader’s expected cost is the margin multiplied by their turnover. A margin of 2% on a market the reader bets on heavily is materially cheaper than a margin of 7% on a market they bet on occasionally, and the difference compounds over a season.
Frequently asked questions
Which apps are best for esports betting?
Betmaster names League of Legends and Dota 2 explicitly in its app listing. The major high-street apps (Paddy Power, Unibet, Betfair) carry eSports markets but the depth varies; an esports-focused reader should test the in-play product and the markets priced before installing.
Is mobile the best way to bet online in the UK?
For most readers, yes. The licensed apps in this comparison offer Face ID or Touch ID login, in-play markets, cash out and live streaming inside the app; the same operator’s website offers the same markets with the same licence behind them. A reader with a poor mobile signal or a preference for a larger screen may prefer the desktop site.
What are the best apps for mobile sports betting?
The shortlist depends on what the reader bets on. Paddy Power and Unibet cover the broadest set of sports; Betmaster is the pick for esports-heavy readers; Tote is the pick for pool betting; Sporting Index is the pick for spread betting; Dabble is the pick for the social betting reader. No single app is the best for every reader.
How can a reader check that a bookmaker holds a Gambling Commission licence?
The Commission’s public register at the gamblingcommission.gov.uk site is searchable by business name, trading name, domain or licence number. Every remote operator is listed there against a Commission account number and a licence category. The table above quotes the account number for each reviewed operator; a reader can paste it into the register to confirm.
How is the return on a bet worked out from the stake and the odds?
For decimal odds, return = stake × odds, and net profit = stake × (odds − 1). A £10 stake at 3.00 returns £30 with a net profit of £20. For an accumulator, the leg odds multiply into one combined price. A free bet’s return is the same formula without the stake: a £10 free bet at 3.00 returns £20 in winnings, because the £10 stake is forfeit.
What is the bookmaker’s margin and how can it be seen in the odds?
The margin is 1 minus the payout share, where the payout share is 1 divided by the sum of the reciprocals of all prices on the market. A two-outcome market priced 1.91 and 1.91 has a margin of about 4.5%. The same market priced 1.50 and 2.80 has a margin of about 2.3%. A lower margin means more of each pound bet is returned on average across many bets.
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